This Glossary Reflects the Remarkable Changes Which Have Occurred in the Marketing World. 

Defining old and new terms will help you become a better performance marketer

A whole new jargon has emerged in the fields of agency, design, media, affiliate marketing, social psychology or research, while certain aspects such as direct response marketing and sales promotion have developed new techniques and expanded. 

As far as is possible at any point in time, this dictionary attempts to capture the language of this kaleidoscopic world of performance-based marketing activities. 

To make it even more useful each article on my blog has special linking provided to the terms which require defining.

This glossary is a work-always-in-progress. 

Rafal Lipnicki, performancemarketing.expert

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A
B
C
CLV
CPM
CPO
CPP
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W

About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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