A free gift offered in exchange for buying a product or for a donation in fundraising appeals. Generally, an order or donation above a certain minimum amount.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …