Sales promotion scheme where coupons are given with purchases and customers can select gifts. Shell offered coupons plus cash selections from catalogue. Air Miles vouchers qualify for flights and holidays.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …