Short-term below-the-line activities, usually at point of sale but can be via media, to launch product or maintain or increase sales. Includes premium offers, flash packs, charity-linked schemes, banded packs, on-pack offers, mail-ins, sampling, in-store promotions, prize contests, etc.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …