Short-term below-the-line activities, usually at point of sale but can be via media, to launch product or maintain or increase sales. Includes premium offers, flash packs, charity-linked schemes, banded packs, on-pack offers, mail-ins, sampling, in-store promotions, prize contests, etc.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …