sales promotion

Short-term below-the-line activities, usually at point of sale but can be via media, to launch product or maintain or increase sales. Includes premium offers, flash packs, charity-linked schemes, banded packs, on-pack offers, mail-ins, sampling, in-store promotions, prize contests, etc.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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