Short-term below-the-line activities, usually at point of sale but can be via media, to launch product or maintain or increase sales. Includes premium offers, flash packs, charity-linked schemes, banded packs, on-pack offers, mail-ins, sampling, in-store promotions, prize contests, etc.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …