Calculation of effect of a new brand on market shares of existing brands in limited area in a test market, and then relating this effect in the broadscale. Provides an estimate of likely share of the market that a new entrant will gain.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …