In publishing, advertisement which publisher may insert at his discretion and at lower rate, in any month’s issue of a magazine. In TV, low filler rate for commercial shown at discretion of station.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …