- The number of times an individual has ordered within a specific period of time.
- The number of times an individual or household is exposed to a given ad message during a given period of time – usually expressed as an average.
- In broadcast or print, the number of spots or insertions schedules over a period of time. An individual or household should be exposed to a given message a minimum of three times in any given week.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …