- The number of times an individual has ordered within a specific period of time.
- The number of times an individual or household is exposed to a given ad message during a given period of time – usually expressed as an average.
- In broadcast or print, the number of spots or insertions schedules over a period of time. An individual or household should be exposed to a given message a minimum of three times in any given week.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …