A second mailing (both in direct mail and email promotions) to a specific audience within a reasonable time after a first mailing. Usually increases total number of orders.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …