A test campaign in which different formats are used to different segments of the same audience and then compared for responsiveness. Such tests may be video sales letter (VSL) vs. a long form landing page, or self-mailer vs. classic direct mail package.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …