Some direct mail exponents believe a P.S. attracts attention, can be used to win extra interest and can add a valid sales argument. But condemned by others who consider it a childish device, making a sales letter look amateurish or descend into overkill. Best avoided, if it detracts from credibility.

Synonyms: PS

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING