Sales promotion scheme where children can colour open-line pictures. Used by circuses in 1930s; cards were delivered door-to-door and free tickets offered to children who colored such cards so that adults would buy tickets. More recently it has been adopted by supermarkets.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …