colours, legibility of lettering/type

Colored characters on colored backgrounds are decreasingly effective in this order: black on yellow, green on white, blue on white, white on blue, black on white, yellow on black, white on red, white on orange, white on black, red on yellow, green on red, red on green, blue on red.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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