Colored characters on colored backgrounds are decreasingly effective in this order: black on yellow, green on white, blue on white, white on blue, black on white, yellow on black, white on red, white on orange, white on black, red on yellow, green on red, red on green, blue on red.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …