Colored characters on colored backgrounds are decreasingly effective in this order: black on yellow, green on white, blue on white, white on blue, black on white, yellow on black, white on red, white on orange, white on black, red on yellow, green on red, red on green, blue on red.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …