Used in market segmentation analysis to identify a group of consumers with common characteristics in order to provide goods or services to these groups. Applied to gap analysis for finding unfulfilled consumer needs.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …