Used in market segmentation analysis to identify a group of consumers with common characteristics in order to provide goods or services to these groups. Applied to gap analysis for finding unfulfilled consumer needs.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …