Form of advertisement research in which recall of press, radio, TV advertisements is measured by reading and noting, next-day recall, tracking study and other tests.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …