Form of advertisement research in which recall of press, radio, TV advertisements is measured by reading and noting, next-day recall, tracking study and other tests.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …