- Product recall. When a fault has been discovered in a product, and it is recalled by appeals to customers who have purchased the faulty product.
- Aided recall. As in readership surveys, when informants are shown mastheads (titles) of publications.
- Day after recall. When readers/viewers are questioned the next day to measure what is recalled or remembered of advertisements/commercials if they have been seen by those questioned, usually in street interviews.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …