1. Product recall. When a fault has been discovered in a product, and it is recalled by appeals to customers who have purchased the faulty product.
  2. Aided recall. As in readership surveys, when informants are shown mastheads (titles) of publications.
  3. Day after recall. When readers/viewers are questioned the next day to measure what is recalled or remembered of advertisements/commercials if they have been seen by those questioned, usually in street interviews.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.