reading and noting test

Sometimes stated in reverse order. Method of testing published advertisements for recall and impact. Respondents are questioned on each component of an advertisement, percentage ratings being collated for men and women readers for each component.

An advertisement may be run in a regional edition of national newspaper and, as a result of test, it may be amended before it is run nationally. Can also be applied to evaluation of parts of a newspaper, on behalf of publisher.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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