reading and noting test

Sometimes stated in reverse order. Method of testing published advertisements for recall and impact. Respondents are questioned on each component of an advertisement, percentage ratings being collated for men and women readers for each component.

An advertisement may be run in a regional edition of national newspaper and, as a result of test, it may be amended before it is run nationally. Can also be applied to evaluation of parts of a newspaper, on behalf of publisher.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.