A promotion to former members of a continuity (a membership site, service subscription, etc.) asking them to again become members. The copy and the package are different from those used for new member mailings. The copy may refer to some of the membership benefits the recipient has enjoyed before and may include an emotional appeal that says, “We want to welcome you back” or “We miss you.”
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …