Refers to the long-term value of a buyer, member, subscriber from a company’s perspective. Calculated by one of several methods, provides guidance when setting investment levels in acquisition efforts.
Synonyms: customer lifetime value, LTV, CLV
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …