- An element in direct mail package used to heighten interest in the package and to provide recipients with opportunities to use their hands. For example: scratch cards, stamps, tokens, membership cards.
- An element on landing pages used to focus prospect’s attention on it. For example: quizzes, simple games, virtual scratch cards.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …