- An element in direct mail package used to heighten interest in the package and to provide recipients with opportunities to use their hands. For example: scratch cards, stamps, tokens, membership cards.
- An element on landing pages used to focus prospect’s attention on it. For example: quizzes, simple games, virtual scratch cards.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …