In performance marketing, a method of targeting prospects based on the demographic characteristics revealed in census data for residents of specific geographic areas, selected on the basis that their demographic profile closely matches that of a company’s other customers.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …