In performance marketing, a method of targeting prospects based on the demographic characteristics revealed in census data for residents of specific geographic areas, selected on the basis that their demographic profile closely matches that of a company’s other customers.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …