scratch cards

Sales promotion cards with latex patches which can be scratched off to reveal a lucky number, value of voucher, or fruit machine symbols.

A scratch off is an action device used in direct mail packages consisting of an opaque substance that can be scratched away with a fingernail or coin to reveal a hidden message. The substance is usually a metallic silver or gold. Scratch offs are frequently used for instant winner lottery tickets or sweepstakes entry forms to conceal the winning (or losing) number.

Synonyms: scratch off

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING