Sales promotion method as when cash is given to people possessing a product when called on or stopped in the street. Has been used to promote domestic products, newspapers, magazines.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …