A magalog is a type of direct mail marketing piece that combines elements of a magazine with elements of a catalog. It is typically a glossy, full-color publication that includes a mix of editorial content and advertising copy.

Magalogs are often used to promote products or services, and may include features on popular trends, expert advice, customer testimonials, and other information designed to engage the reader and persuade them to make a purchase.

Magalogs may be mailed directly to consumers or distributed through other channels, such as at events or through retail stores. They are often used to promote a wide range of products or services, including health and wellness products, beauty products, home goods, and more.

One key characteristic of a magalog is its focus on creating a sense of urgency or scarcity in order to encourage readers to take action and make a purchase. Magalogs may include limited-time offers, special discounts, or other incentives to encourage readers to act quickly.

Overall, the purpose of a magalog is to engage the reader, provide valuable information, and persuade them to take action by making a purchase or signing up for a service.