after market

After a product or service has been sold, all those means of satisfying the customer, maintaining goodwill, encouraging recommendations, and achieving repeat or renewal sales, including sales of accessories.

Includes guarantees, promises of good performance, service manuals, servicing, spare parts, and special PR efforts such as customer magazines and clubs. Having back-up services may be an important part of advertising.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

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