Especially in direct mail, a device or gimmick which provokes response such as a coin rub, fragrance application, latex silver scratch off, a sealed item with perforated tear-off strip, or rub and reveal panels.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …