Length of time an advertising message can be retained. Some advertising, such as press and direct mail, can be kept permanently, whereas cinema, radio and TV are ephemeral. Posters enjoy repetitive seeing.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …