Length of time an advertising message can be retained. Some advertising, such as press and direct mail, can be kept permanently, whereas cinema, radio and TV are ephemeral. Posters enjoy repetitive seeing.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …