Sales promotion schemes involving redemption of cash vouchers at stores. May be money-off vouchers printed in press advertisements, on packs delivered door-to-door. Also, schemes which give cash vouchers redeemable at other stores.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …