Sales promotion schemes involving redemption of cash vouchers at stores. May be money-off vouchers printed in press advertisements, on packs delivered door-to-door. Also, schemes which give cash vouchers redeemable at other stores.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …