Unsolicited but especially badly targeted, duplicated, wrongly addressed and generally careless direct mail. Whether or not it is junk mail will depend on the response of the recipient. But sometimes applied to all direct mail as ‘advertising which masquerades as personal post’.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …