Unsolicited but especially badly targeted, duplicated, wrongly addressed and generally careless direct mail. Whether or not it is junk mail will depend on the response of the recipient. But sometimes applied to all direct mail as ‘advertising which masquerades as personal post’.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …