Unsolicited but especially badly targeted, duplicated, wrongly addressed and generally careless direct mail. Whether or not it is junk mail will depend on the response of the recipient. But sometimes applied to all direct mail as ‘advertising which masquerades as personal post’.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …