Two or three product units, e.g. bars of chocolate or soap, individual packs of cereals, or cartons of toothpaste, banded together and sold at special price or one unit free.
Synonyms: jumbo pack, multiple pack
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …