Means of checking the delivery of maildrops by door-to-door distributors. A postcard is sent to those selected through random selection by computer of all postcodes in a defined distribution area, asking if promotional material is received. As an incentive to return the card, it is entered for a monthly prize.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …