A detachable reply card usually bound into a periodical. If sold to an advertiser, it usually supports an accompanying advertisement. Some periodical publishers restrict bind-in cards to “in-house” promotions only.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …