Form of sales promotion in which the applicant sends in a coupon from a press advertisement or token from a pack for a free offer. There may be a small charge for postage and payment, but it is not a premium offer requiring payment for a special price offer. Alternatively, a cash refund or cash voucher may be offered.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …