Means of obtaining response to a print advertisement, either inquiries or orders. Should be positioned at edge of advertisement for easy clipping, which can be encouraged by dot line and scissor symbols. Can have a key to identify origin.

It should state clearly what is being offered or sold. If there are alternatives, boxes can be printed to be ticked for choice. If payment by installments is offered, total price must be shown. If payment may be made by credit cards, the ones accepted can be illustrated. Essential that adequate space is given for full name, address, and post code.