Number of times advertisement is read, seen or heard. Gross cover is the total volume of cover. Net cover is the percentage of target audience who get at least one exposure. Four plus cover is the percentage receiving at least four exposures.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …