Performance
Marketing
Glossary.

Better understand all performance marketing, direct marketing, growth-hacking and direct response advertising terms.

key

Device which enables advertiser to identify source of inquiry as when a coupon has an unobtrusive key printed in the corner (e.g. DM5 meaning fifth insertion in the Daily Mail). Keys can be included in the address. A different person’s name can be used in each journal, or there can be a variation in the address such as 11a, 11b, 11c. By means of keys it is possible to calculate the cost-per-reply by dividing the cost of the space by the number of enquiries. Similarly, cost per conversion to sales can be calculated.

Performance Marketing Blog.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING

copywriting

Writing Ecommerce Copy: The Comprehensive Copywriting Guide.

While copy is often secondary to the illustrations in a general ecommerce store, it plays a vital role. It is like the salesperson’s “close”. The basic role of performance marketing copy in an ecommerce store is …

copywriting

How to Increase Conversions by Using Negatives and Understatements (Instead of Benefits) in Your Copy: The Short Guide.

Every copywriter is rightfully concerned with telling future buyers all the positive benefits of the promoted products. Benefits sell - but wait a minute! A business-to-business marketer wants solid, qualified leads from his advertising and other performance-based …

copywriting

12 Techniques to Make Your Performance Marketing Copy Generate Long Term Customers.

A direct response copywriter must recognize one essential fact before writing anything: normally, you are not in a one-shot business. (Unless you are. There are plenty of B2C one-shot businesses that bring hefty profits for …

copywriting

7 Key Performance Marketing Considerations Before Your Copywriter Starts to Write.

Art attracts, enhances, and creates desire, but performance marketing copy sells. And that brings us to several basic concepts of getting ready for direct response copywriting. Far too many performance marketing managers are mostly concerned with …

b2b marketing

How a Small or Medium Company Can Stand Out in a World of Bigger Competitors: Repeatable Uniqueness Model.

The small to mid-size business often produces the same quality product or service as the larger firm, but has a smaller promotion budget and less recognition by potential buyers. Combating this is an ongoing necessity …

ecommerce

How to Add Ecommerce Channel to Your Existing Business: A Guide to Senior Management Strategy Session.

After sizing up the competition and assessing the potential strength of your product line in the world of ecommerce… well, it is time to call a meeting with the people at your company who wear …

ecommerce

Evaluating an Ecommerce Startup: Is an Online Store a Viable Business Option for You?

The consumers everywhere are coming to accept ecommerce as a common means of shopping, rather than an exceptional one. This growing acceptance is making ecommerce more powerful and more competitive than ever before. As a …

ecommerce

How to Create (and Manage) Successful Art and Copy for Your Ecommerce Site and Its Winning Promotions: The Comprehensive Guide.

Ecommerce design is, in many ways, similar to retail store design. The moment you walk into a store you get some pretty specific ideas about merchandise quality, uniqueness, and pricing. The cues are sometimes subtle, …

ecommerce

How to Test: Products, Offers, Creative, and Traffic Sources – The Ecommerce Guide.

This article is intended to help you identify and understand the specific elements that can and should be tested when developing your ecommerce site and its promotional campaigns. Since ecommerce sites are far more complicated …

ecommerce

What to Sell Online: The Guide to Developing Master Merchandising Strategy for Your Ecommerce Site.

Whether it’s a $20,000 fur scarf, a high-end gaming PC, a superbly crafted tool, or an Oxford cloth shirt, the key to success in performance marketing is offering the right products to your customers. While it …

ecommerce

How to Avoid 13 Pitfalls in Direct Response & Performance Marketing Campaigns.

Performance marketing is not for the faint-hearted or those firms, including non-profits, who like to take big leaps without looking. Let me outline potential disasters awaiting the inexperienced or untested performance marketing ideas. Probably the first …

copywriting

Performance Marketing Checklist #7: Evaluating Your Copy.

You did it! You have completed the greatest copywriting masterpiece of all time. You are overjoyed with the landing page, the letter, the video sales letter script, or the print ad. You are delighted with …

b2c marketing

How to Create Direct Response Radio Ads and Make Them Pay: The Guide for 2021 and Beyond (Including Examples and a Swipe File).

Radio listeners are incredibly receptive to direct response tactics. On the one hand, radio commercials are remarkably effective, inexpensive, and simple to create. On the other hand, radio is one of the most underutilized and …

b2c marketing

Performance Marketing Checklist #6: Direct Response Product Planning.

Before you embark on a performance marketing program, you need to know what the benefits of your product are, who will purchase the product (the target market), where to reach prospective customers, how many there …

ecommerce

Finding Product Niches & Ecommerce Product Ideas Worth Testing: How to Plan, Design a Test and Forecast Sales.

New product testing is a critical part of any successful business, B2B or B2C, which requires new products and niches for its business model to function. Whether you are an ecommerce looking for winning new …

b2c marketing

Winning Customer Acquisition Methods Most Performance Marketers… Ignore.

Nothing is more important to the success of an ecommerce or any “mail order” operation than new customer acquisition. Both online and offline companies simply could not exist without a steady flow of new buyers …