Device which enables advertiser to identify source of inquiry as when a coupon has an unobtrusive key printed in the corner (e.g. DM5 meaning fifth insertion in the Daily Mail). Keys can be included in the address. A different person’s name can be used in each journal, or there can be a variation in the address such as 11a, 11b, 11c. By means of keys it is possible to calculate the cost-per-reply by dividing the cost of the space by the number of enquiries. Similarly, cost per conversion to sales can be calculated.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …