Trading by post. Now mostly called direct response marketing. Not to be confused with direct mail which is an advertising medium. Mail order is conducted by direct mail, catalogs, off-the-page press advertisements, TV, etc. The big growth area has been financial services.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …