List of prospects used in direct response marketing. Important that this list is up-to-date, and is frequently purged of dead addresses or de-duplicated, especially when several lists which can include repeat addresses are being used.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …