List of prospects used in direct response marketing. Important that this list is up-to-date, and is frequently purged of dead addresses or de-duplicated, especially when several lists which can include repeat addresses are being used.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …