Repeat mailing is a second mailing of the same direct mail package or email creative made to the same list after a short period of time, such as six weeks. Repeat mailings can generate as much as half the response of the original mailing, because the repetition enhances the persuasiveness of the message.
Strategic Thinking: Best Methods for Making Performance or Direct Marketing Viable.
In marketing we tend to use the analogies of war. We talk about objectives and targets, about campaigns, overcoming consumer resistance and about mailing shots and the instruments of persuasion. Just as weapons have changed greatly …