Repeat mailing is a second mailing of the same direct mail package or email creative made to the same list after a short period of time, such as six weeks. Repeat mailings can generate as much as half the response of the original mailing, because the repetition enhances the persuasiveness of the message.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …