Repeat mailing is a second mailing of the same direct mail package or email creative made to the same list after a short period of time, such as six weeks. Repeat mailings can generate as much as half the response of the original mailing, because the repetition enhances the persuasiveness of the message.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …