- All the names available for a particular mail promotion.
- All the names in a publisher’s customer file.
- All the names available for promotion to a particular market.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …