A way of selling which produces particular behavior. Effects of culturally coercive pressures, e.g. applauding performance, keeping quiet in a library, acting reverently in a holy place, obeying orders from a senior or superior.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …