A way of selling which produces particular behavior. Effects of culturally coercive pressures, e.g. applauding performance, keeping quiet in a library, acting reverently in a holy place, obeying orders from a senior or superior.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …