A means of targeting a mailing to a selected segment of a larger mailing list, from which one or more common characteristics can be isolated, e.g. buyers of books in a certain subject area or above a certain price, buyers from a given geographic region or from a certain year, and the like.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …