two-stage sell

In direct response marketing, two-stage mailing, radio, TV, Facebook, press etc. campaign, first seeking inquiry, and second converting inquiry into sale.

For example, an ad offering a catalog, from which the reader may subsequently place and order; or an ad offering a brochure on a product, on the basis of which an order will subsequently be placed.

Synonyms: two-step sell, two-step sales funnel

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