Offer of a modest gift if a recipient of direct response offer takes first step, but offer of a superior gift if second step is taken. First step might be application for catalog or educational brochure, second step could be making purchase from it.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …