Offer of a modest gift if a recipient of direct response offer takes first step, but offer of a superior gift if second step is taken. First step might be application for catalog or educational brochure, second step could be making purchase from it.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …