Offer of a modest gift if a recipient of direct response offer takes first step, but offer of a superior gift if second step is taken. First step might be application for catalog or educational brochure, second step could be making purchase from it.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …