Testing of new products to measure acceptance rate or in order to make refinements. May be done with a consumer panel, by door-step invitations, by placing the prototype with typical customer, or by using independent test lab.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …