Testing of new products to measure acceptance rate or in order to make refinements. May be done with a consumer panel, by door-step invitations, by placing the prototype with typical customer, or by using independent test lab.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …