- Excessive advertising to make impact on the market. Once used by detergent advertisers on TV, provoking public criticism. Replaced by advertising aimed at achieving a certain percentage coverage of market or a given volume of audience ratings, after which the commercial is withdrawn for a while.
- The heavy use of commercials during a relatively short period of time to help achieve rapid distribution, accelerate test results, take maximum advantage of a short-term sales opportunity and produce high sales volume.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …