saturation advertising

  1. Excessive advertising to make impact on the market. Once used by detergent advertisers on TV, provoking public criticism. Replaced by advertising aimed at achieving a certain percentage coverage of market or a given volume of audience ratings, after which the commercial is withdrawn for a while.
  2. The heavy use of commercials during a relatively short period of time to help achieve rapid distribution, accelerate test results, take maximum advantage of a short-term sales opportunity and produce high sales volume.

The expert's thoughts on direct response - growth hacking - performance-based marketing activities - DIRECT MARKETING