Projective test used in motivational research. The respondent is shown a set of pictures, such as press cuttings or advertisements, and asked to invent a story about each one in turn. Some of the pictures could feature in advertising. The test reveals what respondent reads into pictures, his reactions and his personality.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …