- In marketing research, bias caused by popularity or prior knowledge of the subject or product surveyed.
- In advertising, reflected glory which one product gains from another made by the same manufacturer, or by the corporate image.
- In printing, ink build-up at edges of characters and halftone dots.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …