- In marketing research, bias caused by popularity or prior knowledge of the subject or product surveyed.
- In advertising, reflected glory which one product gains from another made by the same manufacturer, or by the corporate image.
- In printing, ink build-up at edges of characters and halftone dots.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …