Perceived mental impression of an organization based on knowledge and experience. Everyone’s corporate image will therefore vary according to their knowledge and experience of an organisation.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …