Visual and physical representation of an organisation by means of livery of its vehicles, aircraft, ships; logo, typography, color schemes; dress, uniform, badge; name displays, flags; and other items such as ties, cuff-links, tableware. Not to be confused with corporate image.
The Mathematics of Direct Sales and Performance Marketing Profitability: How to Make One-Shot and Subscription-Based Products and Services Viable
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method of order fulfillment – you …