Visual and physical representation of an organisation by means of livery of its vehicles, aircraft, ships; logo, typography, color schemes; dress, uniform, badge; name displays, flags; and other items such as ties, cuff-links, tableware. Not to be confused with corporate image.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …