Visual and physical representation of an organisation by means of livery of its vehicles, aircraft, ships; logo, typography, color schemes; dress, uniform, badge; name displays, flags; and other items such as ties, cuff-links, tableware. Not to be confused with corporate image.
The Six Vital Variables of Performance Marketing: Testing Markets, Products, Prices, Offers, Media/Materials, Creative Approaches.
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, and you must test …