All kinds of scientific study applied to marketing, including pre-testing of advertisements, post-advertising research such as tracking studies, and media research. This is broader than market research which is limited to studies of the market.
Creating a Unique Selling Proposition Based on Price (But Not Low Prices) for Industrial Products & Services: The “Price Marketing” Method to Make Your $20,000+ Solutions Easier To Buy
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of the most difficult challenges. Look at …